New York City’s most prominent science museum, the American Museum of Natural History (AMNH) had a special exhibit, Unseen Oceans. Recently, scientists discovered bio fluorescences in a lot of marine animals. In an effort to bring science to the public, AMNH and Pereira O’Dell partnered up with NYC based artist Adam Fu to create a dynamic billboard that changes based on the time of day.


I didn’t do it alone, I brought art and science to the public with :
Dave Arnold | Executive Creative Director
Nate Mayer | Copywriter