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KRYLON COVERMAXX

[Campaign]

Krylon Covermaxx spray paint is high quality and comes in a vast array of colors, thus making upcycling and DIY projects easier and professional looking.

 
 
 
 
 
 
 

DIGITAL

To launch their online campaign, Krylon will purchase a paid article spot on The Onion, driving readers to Krylon's Instagram page.

 
 
 
 
 

POINT OF SALE

This kit lives on the Krylon end-cap (see below). It includes everything a user needs to resurface their old items.

 
 
 

INTERACTIVE IN-STORE

Using the Krylon spray can stylus, users can spray paint the screen. They can pick from furniture featured in Krylon's campaign or a blank canvas. This is to deter users from taking spray can tops off and spraying them in the store. The end cap also advertises the new mobile app too. 

 
 
 

MOBILE INTEGRATION

Virtual Painting App | Users are able to take a picture of something they are thinking about upcycling. They can then scroll through all the Krylon colors and finishes to see which would be best for their project. This helps users who might be scared off by the permanence of spray paint.

 
 

Art Director | Beth Hughes
Copywriter | Kevin David