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Norelco


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Norelco


PHILIPS NORELCO

[Campaign]

Using Philips Norelco’s Bodygroomer makes you feel good about yourself, and we’re all a little more confident when we feel good about ourselves.

 
 
 
 
 
 
 

RADIO

 
 
 

DIGITAL INTEGRATION

We’re asking the Twitter-sphere to tweet us what they’re up to. Using the #wwgmd hashtag (What Would Groomed Me Do) and @PhilipsNorelco handle, users submit scenarios and Philips Norelco will randomly select certain ones to reply back with an epically confident video response of what they could be doing if they were “Groomed You”.

 
 
 

After gathering user participation and submissions, Philips Norelco will choose five video responses to be featured on their YouTube channel. Friends, family, and the general public will vote for their favorite video simply by liking the video. The “Groomed You” video with the most likes is the winner. The owner of the original winning tweet will be asked to star in Philips Norelco’s Super Bowl ad.

 

We won’t just rely on the contestant’s word of mouth. Philips Norelco will also purchase an ad buy for digital, prompting users to head to their YouTube channel and vote.

 

What’s more confident than starring in your own Super Bowl ad?

 
 

Groomed You” is impressed.


Strategist | Ekta Shah
Art Director | Beth Hughes
Copywriter | Lizzy Hopkinson