Tang is a burst of sunshine amongst all the crap life throws at you.
Look on the bright side.
SHELF TAGS | Tang is usually found on the bottom shelf, but we embrace it.
TANG ORANGE TREE | Tang has more Vitamin C than an orange, so why bother with the fresh squeezing and potential of it spoiling?
BRAND INTERACTION + REWARDS
PROOF OF PURCHASE | Tang is from our childhood, so what better way to celebrate that than through a proof of purchase program...like the old cereal boxes used to do.
Art Director | Beth Hughes
Copywriter | Matt Waronker