Recently, scientists discovered bio fluorescence in a lot of marine animals. In an effort to bring science to the public, American Museum of Natural History and Pereira O’Dell partnered up with NYC based artist Adam Fu to create a dynamic billboard that mimics bio fluorescence and changes based on the time of day and what type of light is hitting the animals.


I didn’t do it alone, I brought art and science to the public with :
Dave Arnold | Executive Creative Director
Nate Mayer | Copywriter